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Did you know that it costs approximately 90 percent more to obtain new customers than to keep an existing one? According to last semester's advertising text book; Customer Support by Paul R. Timm when you lose one customer, they tell 11 people about the experience who subsequently tell 5 people so in total, 67 people have just heard about the awful experience in doing business denver roofing with your company. In a future edition we'll have a look at the real down to the cost of lost accounts.